How To Ask The Right Questions Before You List
Interview With Confidence....Make A Choice That Will Help You Sell
Your Home Faster And....For More Money!
Your listing has
expired and now youíre wondering what to do. The most important question you
must ask is, "Where did I go wrong?". The answer is not usually within you, but
with the agent you entrusted. Be prepared with the right information so you can
interview your prospective agent with confidence and assure you make the right
choice this time.
With hundreds or even thousands of dollars at stake
and weeks of time invested, donít risk making the same mistake twice. Make sure
your next agent is eminently qualified to sell your home. Donít risk this
decision out of obligation to a friend, family member or acquaintance. Your
listing has expired and itís easy to develop the identity of having a problem
property in the market place. Therefore, itís vital important to choose the
right agent this time around.
Typically, most people will ask business
associates, family or friends to recommend someone theyíve had good luck with...
someone they can trust. Other sellers will watch neighborhood real estate signs
to see who is listing many of the homes. Still others rely upon the reputation
of the major national franchise companies. Then, of course, thereís always the
yellow pages. All of these methods could prove to be disastrous!
Trust Your Instincts First!
When selecting an agent,
he or she should be someone you feel good about, someone youíre willing to trust
with one of the largest financial transactions you may ever make. This report is
designed to empower you with the information necessary to make the right
decision before you arrive at the place where youíre ready to sign on the dotted
line again. Donít allow the prospective agent to dictate your time table. If an
agent is impatient you should immediately consider them suspect. Be careful.
Do Your Homework!
Ask For References From Past
Sellers - Before you sign another listing agreement, check out
references from past sellers. Flattering letters praising the agentís work in a
presentation book are a great start, but dig deeper. Ask for telephone numbers
and names of the past three sellers and names of at least two current listings.
Know The Companies Reputation - Ask your business associates,
family and friends about the company or agent and listen carefully for the very
first thing they say. A company has a reputation in the community. Listen
closely for it!
Call The Real Estate Commission - Call and ask
about consumer complaints. Be sure and take note of the number and nature but
donít base your entire decision on this information. In a slow or declining
market, agents will get more complaints because the sellers are frustrated that
their home isnít moving and they want someone to blame when itís simply poor
market conditions. Therefore, always allow your prospective agent to explain any
complaints and if their response seems reasonable, take that into consideration.
One other note: if an agent does a large number of transactions per year, they
will naturally be exposed to the potential for more of these kinds of comments.
If an agent isnít doing anything, they obviously wonít generate a complaint.
Call The Better Business Bureau - See if the agent has had any
bad dealings with his or her customers.
Ask For A Record Of The
Agentís Marketing Innovations - How are they dealing with the current market
conditions? Is there a plan to beef up their advertising and marketing efforts
to benefit the seller? Residential real estate has a long history of economic
cycles. The market is either hot, improving, static or declining and with each
cycle there has to be a plan to cope with the current market conditions.
Donít Stop Asking!
Ask for a comparison chart of last
yearís sales to this yearís sales. How is the agent and company doing? Ask for a
history of the agent; how many companies have they been with and why did they
change? If the reason is always money there may be something wrong! Be careful
because if your agent changes, companies your listing belongs to the broker and
you may get a new inexperienced agent as your replacement... this could be very
Ask For A Detailed Marketing Plan
Ė Request a step-by-step plan of the first four weeks, eight weeks and
twelve weeks your home will be on the market. Make sure your agent is utilizing
the latest innovative technologies for generating sales leads. There are now
ways to literally generate leads 24 hours a day! These new marketing tools will
help sell your home faster and for more money!
Define Planning Times
- Establish a time with your agent to go over the marketing results within
the first 15 days. Ask for all showings and feedback from other agents. Help the
agent understand that any news is good news because it can help you make
adjustments in your marketing plan.
If you follow these suggestions
youíre sure to avoid the mistakes of the past. Make sure youíre dealing with a
competent professional... making the right choice is worth thousands of dollars
and a great sense of "peace of mind."