Determining the Listing Price
Pricing your home is an art not a science. Achieving the optimal
prices is the result of both objective research into similar properties and
instinct in determining how much a buyer will be willing to pay for your home.
The right price will attract showings, which will generate offers.
The unfortunate fact is that price is the number one factor that most
homebuyers use to determine which homes they want to view. It’s also
important to remember that although, you and your Realtor, set the asking price,
the selling price is determined by the buyer.
The Correct Price Will:
Typically homes that sell more quickly, sell closer to or sometimes
over asking price.
Some Common Reasons for Overpricing
- Result in a quicker sale, with less inconvenience to the seller
- Expose the property to more buyers
- Increase Realtor response
- Generate more ad calls
- Prevent your listing from getting stale or “shop worn”
Most of the activity on your home will occur in the first few weeks.
Pricing a home properly creates immediate urgency in the minds of buyers and
agents. There is a pool of buyers who have seen most available homes in their
price range and are now only waiting for new listings or price reductions. A
buyer that has been waiting, may fail to see your home if it is priced too high.
Sometimes, a price reduction may be too late, as interest by both buyers and
Realtors, may have waned.
Buyers and their agents are very aware of the length of time on the
market, the most common question continues to be: “How long has it been on the
market?” Often buyers are reluctant to make an offer on a home that has been on
the market for “awhile” thinking that there is something wrong with the home.
Unfortunately, overpriced listings frequently help you to sell your neighbor’s
reasonably priced home, making it appear that their home is priced very well.
The Role of a Real estate Agent in Pricing
Provide you with a comparative market analysis, which is a comparison of
recent homes with similar amenities that are available, in escrow and sold.
There is no “exact price”; your home is worth what a buyer is willing to pay.
The market determines value; together you and your agent determine asking price.
Realtors have no control over the market, only the marketing plan. The
seller determines the asking price. Never select an agent based on price.
- Over improved property
- Original purchase price too high
- Desire “negotiating room”