Ready To List With A Real Estate Agent?
13 Things Your
Agent Must Do To Maximize Your Profits!
Ready to place
your home on the market? Do you understand the process and details of selling a
home? Before you list with an agent, educate yourself on all the factors that
will affect your profit. Be as informed as possible so you can make the
absolutely best business decisions. After all, the sale of your home is a
Most of us are not tuned into the trends and
fluctuations of the real estate market. Likewise we are not aware of the
necessary steps to maximize profits on the sale of our home. Typically we rely
heavily upon an agent to lead us down the most profitable path. When considering
our home is usually the most valuable asset we own, doesn't it make sense to
list with someone who will maximize our profits? But how do we find that agent?
This report is designed to empower you with critical information
necessary to evaluate an agent's qualifications and help you identify the
professional top producer. The more meticulous you become in selecting the right
agent the higher your profits will be!
Start by doing some research.
Find out who the most active agents are in your market. Look at advertising to
see how professional it is. Ask friends and family. Drive around the
neighborhood looking for yard signs. Then compile a list of agents.
- The Phone Interview - Place a call to each of the agents on your
list. Document how quickly they returned your call. Remember: they will be
returning calls to your prospective home buyers. Do an initial 'feel out'
interview over the phone so when you meet you will both be prepared.
- Request a Complete Plan - From title to escrow, request a complete
plan as to the services they can provide for you.
- Evaluate Their Team - Top producers will have established
relationships with lenders, title reps, inspectors... everything. They are there
for your benefit and if they are ill prepared to handle all the steps, you are
being short changed.
- Detailed Report of your Property - Request a complete report of your
property with ideas for improvements, cosmetic changes, structural repairs or
anything that could add value to your property. Remember a small investment up
front will pay higher dividends at the time of sale.
- Alternative Report - Request a complete report of alternatives to the
home sale. What would current market leases generate? Rentals? Responsibilities
attached with leasing? Have your agent educate you as to all your options.
- Insist on Prequalification - Don't waste valuable time negotiating or
showing your property to unqualified prospects. Insist your agent prequalifies
candidates to screen out all unwanted prospects.
- A Net Sheet - Request a complete net sheet, minus commissions and
fees, showing your exact proceeds at the time of sale.
- A Marketing Plan - Insist on a step-by-step marketing plan of how
your property is going to be sold and marketed. Look for innovative ways to
attract home buyers. Demand 24-hour advertising, lead accountability and
tracking services. These services exist and you should insist upon them.
- Telemarketing Efforts - Investigate the agents telemarketing team. Do
they just cold call or do they have a mechanism to create proactive leads and
call on those prospects?
- Direct Mail - Investigate the agents capacity to send direct mail.
How often do prospects receive mail? Is it professional? Does the mail piece
motivate prospects to respond?
- Advertising - Is it well written and professional? How many ad
mediums do they utilize? They should be advertising in at least three; a homes
magazine, community or local newspaper and yard signs. Remember: the quality of
the advertising will directly influence how well your home will be perceived.
- Negotiation Strategy - Have a written, well conceived, negotiation
strategy. The old adage, "You don't get what you deserve, you get what you
negotiate" rings true in real estate. Insist on a sound negotiation strategy
before you entertain buyers.
- Closing Checklist - Be sure to get a written closing checklist. You
need to know in detail how you will conclude the sale of your home. This should
provide a step-by-step procedure that will be easy to understand and follow.